Charity

Project

charity: ball

Company Parties Special Events

One in ten people lack access to clean water. charity: water is on a mission to change that. And when CEO Scott Harrison decided to bring their charity: ball to the Bay area–home turf for their biggest donors–we were on a mission to help. See how our unique immersive, 360° experience helped bring clean water to Ethiopian communities and raised close to $7 in one night.

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Client:
Charity: water
Event:
charity: ball
Location:
San Francisco, CA
Venue:
The Armory

Making the Impossible Possible

The Mark:

Use creative and technical collaboration with our local partners to transport 500 donors form the heart of San Fran to the fields of Ethiopia, forming an unforgettable, emotional connection that would create a lasting impact for Ethiopian communities for years to come.

1 custom-built, precisely-engineered, perfectly-timed act of Mother Nature (aka we made it rain indoors!)

We created a one-of-a-kind app that made it easy and simple for guests to give right from their seats.

Designed a custom app that sent data to the screens and used gorgeous graphics to illustrate the impact of attendees’ donations in real time.

Live spatial audio mixing woven together with a live score and sounds of the Ethiopian landscape created an auditory experience unlike any other.

Logistics

1,000
Wells Repaired

Hundreds of associates, experts, collaborators and partners in crime helped bring this incredible story to life:


Drew Lightfoot | BODEGA | Immersive | GlobalTrends Grayson Matthews | Live Footage | All of It Now

500
New Projects Funded
Awards

WINNER
BizBash
Event Style Awards
WINNER
Exhibitor Magazine
Corporate Event Awards
BRONZE
Event Marketer
Experience, Design & Technology Awards
FINALIST
New York Festivals
Advertising Awards
FINALIST
Adweek
Experiential Awards
SHORTLIST
AICP
Next Awards
$7M
Raised in one night

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