Slack
ProjectSlack Frontiers Conference 2019
User Conference
With over 10 million active users in over 150 countries, Slack is changing how the world works on a global scale. After producing their inaugural Frontiers conference in 2017, Slack asked us to join forces again. Our challenge? To create an inspiring experience that would bring together and celebrate the unique and varied worlds Slack connects on a daily basis.
Scroll for full case studyAn Unconventional Space and Experience Designed for All
The Mark:
To expand and develop the 2019 Annual Frontiers Conference for Slack’s rapidly growing and diverse audience. Our plan? More inclusivity. More accessibility. More amazing than ever.
- A bespoke stage set that held over 200 staff whom CEO Stewart Butterfield thanked at the closing session
- Simultaneous Japanese translation
- Closed-captioning
- Presented Slack on the world stage right before direct offering on the NYSE
Venue
Product Understanding Increased
Attendees were schooled on how to share channels for enterprise, build workflow, and integrate Slack and email.
Venue
2,000+
Attendees
Logistics
Serena Williams and Dr. Mae Jemison
- Mad-lib magnets
- Slack Resource Library
- Postcard station
- Molly Moon’s ice cream
- Plinko
- Created a Slack for Good experience, with buttons for attendees to wear to show their commitment to hiring formerly incarcerated tech workers
- Brought customer stories to life in a colorful main exhibit
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