Xamarin
ProjectEvolve User Conference
Roadshows Tradeshows User Conference
Xamarin hosts the Evolve User Conference, one of the biggest mobile app conferences in the world. Shortly before their third annual conference, Microsoft acquired Xamarin. And we acquired a new challenge: how to integrate the Microsoft team and brand seamlessly into the largest cross-platform mobile event in the world…with just six weeks to plan, prep and execute.
Scroll for full case studyDevelopers, drones and Darwin?
The Mark:
Pull off a smooth branding launch while engaging a sold-out crowd of leaders in the cross-platform development community.
Featured keynote speakers included Steve Wozniak, Grant Imahara and various leaders in the cross-platform mobile development community.
Logistics
50,000 ft Darwin Lounge zone
attendees could custom-design and print mobile device cases, engage in mini-hacks and race.
Brand Activation
Took over The Wizarding World of Harry Potter for a day
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